Led the design and development iterations of the application from concept to public release, ensuring a user-centered approach.

Collaborated with cross-functional teams to conduct user research (interviews, surveys, usability tests) and align product vision with execution.

Designed the product's UX/UI and brand identity, managing iterative improvements based on user feedback.

Spearheaded the design of a high-impact collaborator portal, workin closely with cross-functional development teams, especialy on the price gesture experience.

Drove the enhancement and optimization of the ADEO Design System to establish a seamless end-to-end workflow.

Implemented a micro front-end solution to bolster agility in the formalization of core business processes, thereby enhancing user adaptability.

Leveraged a comprehensive toolkit, including workshops, interviews, user journey mapping, and design sprints, to shape the project's direction, systematically gathering user requirements and effectively addressing pain points.

User tested with an international audience (Russia, Spain, Portugal, Italy and France) to ensure a consistent, enterprise-wide user experience.

Strategically revitalized sales through physical engagement with various stakeholders within Leroy Merlin's garden brands.

Effectively harnessed a range of digital levers to augment sales performance.

Ensured regular reporting mechanisms to gauge the impact and progress of interventions.

Working with LeroyMerlin's Sterwins product team, I designed and tested wireframes for mobile application in order to support consumers throughout the life of their product (purchase / use / repair).

Aligned efforts with the specific requirements of stakeholders to support the objective of Dailyn, which is to promote local commerce by providing a tool that rewards users for their purchases while fostering connections with neighborhood merchants.

Worked on various formats to create a distinct visual identity for the group.

Produced a variety of visual materials, mock-ups, and motion graphics.

Completed diverse graphic design assignments provided by my supervisor, including web interfaces and the development of a design system.