ADEO Services
Optimize price management gesture and build a seamless user experience
UX/UI Design
Design System
ROLE
UX/UI Design
User Research
DELIVRABLE
Persona
User Journey Map
Service Blueprint
Usability Testing
High Fidelity Designs
High Fidelity Prototypes
TEAM
Business leader
Digital leader
Product Owner
Back Devs
Front Devs (React & Vue)
QA tester
Product Designer 👋🏻
DATE
2021 - 2024
Overview
Koddex is a SaaS platform designed to structure and centralize complex structured data sets for robotics and industrial companies. My mission: identify target early adopters and their needs, rethink the initial legacy product experience, and lay a solid design foundation for growth.
Mission
As a Product Designer, my mission was to support the first iterations of the product through to its first public release, working closely with the product manager and the development team. I conducted user interviews and tested the application at each stage, from ideation to production, in order to identify and correct any issues. I also ensured the correct integration of screens by collaborating directly with developers and through rigorous ticketing monitoring. By defining the target audience of early adopters, I was able to adapt the messaging and onboarding to maximize adoption. Finally, I supported the CEO in acquiring new customers by designing an effective pitch deck and developing a clear and consistent brand identity across all media (print, web, app).
Objectives
Identify early adopter profiles and their needs to optimize the experience
Design a simple and effective user interface for users accustomed to overloaded technical tools.
Achieve a SUS score of at least 73 on the MVP
Strategic Value
01
Align users and business needs
Address user expectations while respecting technical and organizational constraints.
02
Predict the future
Imagine a solution that meets current needs while anticipating future features.
03
Respect standards while breaking the mold
Enable the target persona to do their job efficiently while changing the way they work using a tool that goes against .
Outcomes
01
Smooth experience
A SUS score of 76 achieved during user testing on the MVP, thanks to the research work carried out upstream.
02
Customer acquisition
A 2,500-license contract signed with Exotec (leader in logistics warehouse automation in France).
03
Financial attractiveness
Successful fundraising for a company valuation of €8,000,000.
Results
01
Smooth experience
A SUS score of 76 achieved during user testing on the MVP, thanks to the research work carried out upstream.
User interviews with collaborators & partners from Russia, Spain, Portugal, Italy and France
Personas built with users of price experience
User journey maps shared with the PDP on google site & live presentations
User tests carried out properly at the end of each sprint before hand-off
"Help me track my negotiations with suppliers, measure and monitor the performance of my products, ranges, and optimize my profitability effectively."
