ROLE
UX/UI Design
User Research
DELIVRABLE
Persona
User Journey Map
Service Blueprint
Usability Testing
High Fidelity Designs
High Fidelity Prototypes
TEAM
Business leader
Digital leader
Product Owner
Back Devs
Front Devs (React & Vue)
QA tester
Product Designer 👋🏻
DATE
2021 - 2024
Overview
ADEO, the European leader and third largest player worldwide in the home improvement market, is organised into several platforms that meet specific commercial needs. Within the product digital platform (PDP), the objective was to replace the old systems by creating new tools that are more relevant to LeroyMerlin employees, accessible via a single entry point: the ‘collaborator portal’.
Mission
I worked within ADEO's Product Digital Platform (PDP) to optimise the tools dedicated to managing negotiations, purchase prices and profitability simulations. My main objective was to simplify complex processes for employees while reinforcing UX maturity within the teams thanks to standardised methodologies.
Objectives
Strategic Value
Outcomes
The challenge
Getting started on the project wasn't easy at first, but that's also what allowed me to grow.
Key challenges
Current issues
Research & Exploration
Various design methods have been standardized and are used by all members of the team. One of our main principles is to align the way we work so that the UX maturity of our organization grows accordingly.
I worked hand in hand with the business leader to define the scope and guide him through the creation of the persona and the user journey via interviews and a question scenario.
We scheduled calls with participants via Google meet to meet target users.
Methodologies
User interviews with collaborators & partners from Russia, Spain, Portugal, Italy and France
Personas built with users of price experience
User journey maps shared with the PDP on google site & live presentations
User tests carried out properly at the end of each sprint before hand-off
Insights & Results
Through research, several key insights emerged, guiding the recommendations and solution design.
In short
Teams were struggling with fragmented tools, manual processes, and unreliable pricing data. Analysis and decision-making were limited, while poor communication meant stores often worked with outdated or incorrect information. These inefficiencies created frustration, errors, and slowed down the entire organization.
Thanks to all of this, I was able to start prioritising and working on concrete solutions with the product teams.
Prototype & Design
From there, I focused on developing and integrating new interfaces, ensuring that I always adhered to the UX Bar defined by ADEO.
ADEO UX Bar
A label created to ensure ADEO provides user experiences that reach minimum standards of usability for 100% of our users.
6 defined criterias enable the measurement of the UX bar throughout our design cycle.
Target user flow
To get started quickly, we organised a week-long design sprint with all stakeholders to define the necessary flows and the first screens to be tested.
Target user flow
Together with the various stakeholders, we defined the three main experiences in our field in order to design the screens based on them.
I was unable to obtain more screens of the tools developed for confidentiality reasons.
My learnings
This project offered several valuable lessons, both methodological and human.
We do the best user interviews, produce great personas and journey maps, ux audits or user tests, but if we don't write a proper restitution and share it with your colleagues, we'll only have achieved 50% of our work.
So we make sure to publish our personas and UJMs on the google site, write up our user test feedback, present it to our product team and share the results with the organization on workplace.
Communication is the most important asset for achieving a high level of UX maturity in our organization.
Our users don't care about the tools we offer them. Even if our internal teams were organised by product, our real strength lies in our ability to build relationships between these teams in order to think about the overall experience.
